Super Bowl, Dove
Dove Super Bowl commercial wants to 'change the way we talk to our girls'
It's the perfect time for Dove's 2025 Super Bowl commercial. Titled "Those Legs," the brand is focusing on women and girls sports in their feature. The commercial brings up memories of Always' 2015 ad called "Like A Girl," one of the first ads celebrating women's empowerment in a Big Game commercial.
Dove’s Super Bowl commercial advances its Body Confident Sport program, joining a ‘Sports reIllustrated’ effort.
Per the brand’s own data, 45% of girls drop out of sports due to low body confidence by age 14. Of those who drop out, 48% ...
Dove Super Bowl ad calls out toxic body talk that pushes girls out of sports, showing how body confidence impacts their ...
10d
To keep track of all the advertisers running national spots in the game, bookmark Ad Age’s regularly updated Super Bowl ad ...
THE AD: "At three, these legs are unstoppable," says Dove in its Super Bowl 59 ad, which shows a carefree little girl giggling and running. "At 14, she'll think they're unbearable." It's a ...
Instead, "Born to Run" will receive a facelift from Grammy-winning R&B artist H.E.R. The 27-year-old singer and guitarist has put her spin on the Springsteen classic for a new Dove ad that will ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback