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Non-alcoholic beer is projected to overtake ale as the second-largest beer category worldwide this year, according to IWSR.
Shufelt said the availability of quality alternatives has given consumers the ability to drink non-alcoholic beer without changing their lifestyles. Both Athletic Brewing's CEO and Heineken USA's ...
“0.0 Reasons Needed” showcases Heineken 0.0 as an option for those choosing not to drink as well as those who enjoy the taste of the nonalcoholic beer. Research findings include that 21% of Gen Z ...
The production of the new bottles of Sol will take place from Tuesday February 25, but it may be a while until it is made available in supermarkets and at drinking venues such as bars, pubs and clubs.
The game is designed to reinforce the brand’s “When You Drive, Never Drink” campaign. To promote both the mobile game competition and the broader safe-driving campaign, Heineken 0.0 has enlisted F1 ...
but it may be a while until it is made available in supermarkets and at drinking venues such as bars, pubs and clubs. A spokesperson for Heineken UK said on the Sol ABV change: “We know ...
The CEOs of Heineken USA and Athletic Brewing told BI that drinking trends are moving toward moderation. While the space is becoming more popular, widespread availability can pose friction in ...