Rebecca Black flexed her comedic chops for e.l.f. Cosmetics' latest fun commercial. Here, she tells PEOPLE about working with ...

Like with any viral launch, though, there always comes something similar. According to online users, E.l.f. Cosmetic's Power Grip Primer is nearly identical in texture and formula. It's also more ...

A rare U.S. retail sector that until recently ran a foreign surplus frets over how to protect profits in the ever-shifting ...

OAKLAND, Calif.--(BUSINESS WIRE)--In a world of one-trick ponies, e.l.f. delivers a glow that really goes the distance. e.l.f. Cosmetics, a brand from e.l.f. Beauty ...

For the job, he partnered with celebrity makeup artist A. Love to create the ultimate glow. Their secret? A $14 highlighter and primer hybrid that you’ve probably seen on TikTok — the e.l.f ...

Drugstore makeup brand e.l.f. Cosmetics is known for creating affordable, high-performance products that rival the big beauty names. The new Glow Reviver Melting Lip Balm for $9 is now available ...

“I used to be the kind of person who would spend every day getting ready for two hours,” she says, reflecting on her beauty ...

e.l.f. Cosmetics launches new “The Many-Trick Pony” campaign highlighting e.l.f.'s holy grail, Halo Glow Liquid Filter. Featuring the voice of Rebecca Black, the spot showcases how this multi ...

e.l.f. Cosmetics, a brand from e.l.f. Beauty (ELF), launches a new campaign today starring multi-hyphenate, multi-talented, multi-tasker, Halo Glow Liquid Filter. This press release features ...

e.l.f. Cosmetics launches new “The Many-Trick Pony” campaign highlighting e.l.f.'s holy grail, Halo Glow Liquid Filter.

In a world of one-trick ponies, e.l.f. delivers a glow that really goes the distance. e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), launches a new campaign today starring multi ...