Beauty has signed a definitive agreement to acquire rhode, a fast-growing, multi-category Los Angeles-based lifestyle beauty ...

NEW YORK (AP) — E.l.f. Beauty has acquired Hailey Bieber’s Rhode skincare brand in a $1 billion deal, the companies said.

A press release announced that e.l.f. Beauty acquired rhode in a $1 billion deal, in which Bieber will serve as rhode's Chief ...

Bieber will continue her role as founder and serve as Rhode’s chief creative officer and head of innovation, overseeing creative, product innovation and marketing.

While social strategists and experts weigh the opportunity of BeReal, the new photo-sharing network that’s captivating Gen Z, E.l.f. Cosmetics is jumping into the fray: On Friday, the Oakland ...

While e.l.f. Cosmetics has always stood for “eyes. lips. face.", the brand is embracing a refreshed meaning: “empowered. legendary. females." One of the ways that the beauty brand is adopting ...

Hailey Bieber's three-year-old cosmetics brand Rhode has officially been bought by E.l.f. Beauty in a $1 billion deal, the ...

Bieber will serve as Rhode’s chief creative officer and head of innovation, as well as a strategic adviser for both companies ...

Mass-market cosmetics company E.L.F. Beauty, known for its internet-viral dupes and affordability, has acquired American model Hailey Bieber’s Rhode skin-care brand in a $1 billion deal, the company ...