E.l.f. Cosmetics, an affordable makeup and skincare brand, announced on social media that it will be raising prices by $1 ...

Mikayla Nogueira says there’s no predicting whether one of her daily makeup videos will go viral — unless it involves E.L.F. The brand that got its start hawking $1 eye shadows is so revered ...

Oakland-based e.l.f Cosmetics, known for its affordable and cruelty-free makeup and skincare products, announced its being forced to raise prices by $1.

While social strategists and experts weigh the opportunity of BeReal, the new photo-sharing network that’s captivating Gen Z, E.l.f. Cosmetics is jumping into the fray: On Friday, the Oakland ...

The E.L.F. Skin Suntouchable Invisible Sunscreen SPF 35 claims to "protect skin while it primes, creating a velvety smooth finish that blurs imperfections and grips makeup for long-lasting wear." ...

Case in point. The new, natural-bronze-goddess quick fix? The e.l.f. Cosmetics Bronzing Drops that’ll only cost you a dozen $1 bills. You can say the new April 2024 *drop* (ha!) is one I’m all ...

While e.l.f. Cosmetics has always stood for “eyes. lips. face.", the brand is embracing a refreshed meaning: “empowered. legendary. females." One of the ways that the beauty brand is adopting ...