China Eastern Airlines Co Ltd on Tuesday launched a brand new visual identity system replacing the old one that has been in place for two-and-a-half decades.

China Eastern Airlines has unveiled a new look after 25 years, which includes a new logo featuring the shape of a swallow consisting of two capital letters, C and E, the initial letters of the ...

In January, Eastern Air Lines Group filed its initial application with the U.S. Department of Transportation. The company, which acquired the old Eastern name and logo in 2009, is now in ...

China Eastern Airlines has unveiled a new logo, its first change in over 30 years. The new design retains the distinctive swallow image as well as the red and blue colours on the carrier’s ...