Maybe a toothpaste tube, bubble wrap or plastic toy labelled “eco-friendly”? This common practice ... green banner or “earth-friendly” label — consumers often fall prey to what we call the ...

With the ACCC cracking down on greenwashing, the findings are timely: while 79% of Australians say they try to buy ...

“Words like ‘all-natural,’ ‘eco-friendly,’ ‘clean,’ ‘green ... green pine forest pictured on its polymer film wraparound label or even a hybrid vehicle that uses a lightning ...

Maybe a toothpaste tube, bubble wrap or plastic toy labeled "eco-friendly ... green banner or "earth-friendly" label—consumers often fall prey to what we call the "environmental halo effect." ...