Today, Samuel is joined by fitness trainer Joshua Thompson to test a new innovation on the market, Eleiko’s Öppen Deadlift Bar, to see if it flops or flourishes when fitness pros get to work.

Over 65 years and more than 1,000 world records later, Eleiko continues to raise the bar with precision-crafted equipment for everyone from the competitive athlete to the daily gym-goer. But the roots ...

Eleiko reengineered its WPPO Competition Powerlifting Bar with a patent pending update to the sleeve construction to house custom-designed velocity sensors. Eleiko collaborated with Vmaxpro ...

Then, you might add a pull-up bar or an ab roller – it's not a professional ... Swedish strength training equipment manufacturer Eleiko offers a different approach. Consolidating a range of ...