This video features an eye look created using an affordable palette by Elf Cosmetics, specifically designed for brown or ...

The pigment of ELF's bronzer and contour is super solid but not too overwhelming to send you into a panic mode. The cushion ...

After spending years searching for the perfect brow product, I fell in love with the $6 ELF brow-lift gel. It's perfect for everyday makeup looks.

Look out, blue jean beauties: Elf Cosmetics and American Eagle have released a denim-inspired makeup collection – and a TikTok partnership with Outer Banks actress Carlacia Grant.

Get all the details on the up-and-coming artists' glam looks, provided by e.l.f. Cosmetics — who also produced their tracks for GWRM, The Album.

One shopper writer swears by e.l.f. Cosmetics’ new cooling primer stick that blurs pores and hydrates underneath your makeup. The primer from a Jennifer Coolidge-used brand provides a glass-like ...

E.l.f. Cosmetics is making the magic of color analysis accessible with the launch of their new tool: color e.l.f.nalysis. Simply upload a selfie to learn which color palette is most flattering to your ...

One of the best parts about the e.l.f. Cosmetics Bronzing Drops is that you don’t necessarily need additional products to make your skin look elf -ing amazing (sorry, I had to).

A recent Censuswide study reveals that 35% of singles view first dates as the perfect excuse to experiment with new makeup looks. Enter Elf Beauty and Tinder, two brands known for pushing ...

Beauty lovers are rushing to get their hands on Elf Cosmetics' brand new liquid blush - and thousands claim it's the 'perfect dupe' for a popular expensive buy.

Elf Cosmetics Power Grip Dewy Setting Spray, $10, elfcosmetics.com For a "cleaner" application, she suggested using your pinky finger as an anchor when doing your makeup.