This video features an eye look created using an affordable palette by Elf Cosmetics, specifically designed for brown or ...

Look out, blue jean beauties: Elf Cosmetics and American Eagle have released a denim-inspired makeup collection – and a TikTok partnership with Outer Banks actress Carlacia Grant.

After spending years searching for the perfect brow product, I fell in love with the $6 ELF brow-lift gel. It's perfect for everyday makeup looks.

HUNTSVILLE, Ala. (TENNESSEE VALLEY LIVING) -Prom season is here and most girls are opting for a natural glam makeup look for their special night. Professional makeup artist Olivia Sparks has 5 tips ...

One shopper writer swears by e.l.f. Cosmetics’ new cooling primer stick that blurs pores and hydrates underneath your makeup. The primer from a Jennifer Coolidge-used brand provides a glass-like ...

Get all the details on the up-and-coming artists' glam looks, provided by e.l.f. Cosmetics — who also produced their tracks for GWRM, The Album.

Elf Cosmetics Power Grip Dewy Setting Spray, $10, elfcosmetics.com For a "cleaner" application, she suggested using your pinky finger as an anchor when doing your makeup.

A recent Censuswide study reveals that 35% of singles view first dates as the perfect excuse to experiment with new makeup looks. Enter Elf Beauty and Tinder, two brands known for pushing ...