After spending years searching for the perfect brow product, I fell in love with the $6 ELF brow-lift gel. It's perfect for ...

It’s a project that blends beauty with swipes and sparkles. Today, cosmetics company Elf Beauty and dating app developer Tinder launched a new collaborative campaign aimed at helping singles ...

Elf knows what it's doing when it comes to giving us the products ... As the base of all the rest of our glam, it literally sets the scene and can make or break a makeup look. Add in precise ...