There’s already a good amount of research on how logos influence customers. For example, a 2011 study found that when a company has an incomplete logo (think IBM), people perceive the business ...

The shape of your logo affects how consumers perceive your organisation, its products and even its behaviour. ... Share via Email Download PDF ; View Comments (1) Anonymous User 18/08/2020, 05.57 pm I ...

The Psychology of Shape in Logo Design. All logos have a shape. This is true whether they include an icon and text, just an icon, or only text. The 3 major shape categories are geometric, ...

From its very first beginnings as an over-elaborate illustration, to its familiar and distinctive shape today, Apple's logo has reflected its company's aims from the start.