Here's an example of a completed empathy map from the Nielsen Norman Group (NN/g): Draw Some Conclusions. Actually, you're not looking for conclusions so much as hypotheses about your users. Take the ...

Empathy maps are a useful framework that can be applied broadly for improving all sorts of experiences, not just a particular product or service. For example, ...

Empathy maps, like navigation apps, are a 21st century creation. ... In December 2021, for example, President Biden signed an executive order calling on federal agencies to transform everyday users' ...

Update the empathy map in further workshop activity when new data is available. Useful Links. Innovation Tools - presentation on how to do empathy mapping. Example of Rotterdam Eye Hospital improving ...

Next step: create an empathy map. Put your user at the centre of the map and capture examples of what they say, do, think and feel. Highlight surprising insights, which are often tensions or ...