People don’t typically buy for logical reasons alone; they also buy for emotional reasons. Because of this emotional ...

Technology is key to empathy, which is key to closing the life insurance coverage gap. Here's what carriers must know.

In a world increasingly shaped by technology and automation, customer service remains a human-driven experience—one that ...

What do your salespeople say? What about customer service reps? Listen to their stories and add them to your empathy mapping. When filling out the map, don't get mucked up in the details. If you're ...

Many people are familiar with the concept of a user persona, but empathy mapping can help you discover the optimal users and customers for your offerings. We'll be in your inbox every morning ...

It facilitates their use in different situations, from customer service to education and entertainment ... creating an illusion of empathy by acknowledging the user's emotions.

In an era increasingly shaped by AI, the most memorable customer experiences harness the power of “and”—they are fast and ...