Blumenthal likened the strategy to tobacco companies’ use of mascots, such as cowboys and cartoon characters, that young people might find cool. For energy drink companies “to deny that they ...

Fear not, for he is a cartoon in a Red Bull advert – and this venerable hound has a can of the brand's signature energy drink. After downing it like a student at a party, he performs a slick ...

The energy drink market is about to be styling and profiling. Ric Flair, the iconic professional wrestler who remains an indefatigable pitchman, has long been recognized as among the most ...