Opinions expressed are those of the author. In social media content strategy, as well as for influencer marketing campaigns, your engagement rate is an essential indicator of the performance of ...

The chart below from our recent email marketing benchmark report breaks down the percentage differences in engagement rates, with times defined as "read" (read eight seconds or more); "skimmed ...

On TikTok, that's not the case. Two recent reports outlined the average engagement rates for influencers. Here are the takeaways. See more stories on Insider's business page. TikTok's biggest ...

The other categories had engagement rate declines in the mid-teens (see third chart, below). HypeAuditor chief executive Alex Frolov told Campaign sister title PRWeek that the drops are being driven ...

we gauge successful profiles as those with steadily increasing engagement rates. By tracking performance history in relation to follower growth, it's possible to know whether or not an account has ...

the FMCG category plummets to the bottom of the chart. The brand with the highest engagement rate overall happens to be in the automotive category, with Renault ZE coming out on top, despite the ...

Women basketball players performed especially well, with a 9.4% engagement rate on TikTok. Data shows the top 10 women's basketball athletes include the Cavinder Twins and Paige Bueckers.

Dwell Rate measures how successfully a digital ad captures user attention by quantifying the proportion of users who physically touch the ad. Dwell Time measures the length of user engagement with ads ...

saw the number of messages delivered increase 42 percent from February to March 2020 with read rates 3 percent higher than the monthly average. “Mobile customer engagement has steadily grown in ...

That’s one piece of news in the study, which reports declining engagement overall. Globally, the average open rate decreased from 22.15% to 22.02%, but the drop in click-through rates fell more ...