Amer Sports' strong Q1 FY25 results and growth, with brands like Arc'teryx and Salomon, is down to its DTC success and APAC ...

16 new advertisers and 70 new brands advertised during the first 35 matches of TATA IPL 16 compared to the same number of matches in IPL 15, according to the recent update on IPL-16 from TAM ...

The English midfielder signed with Los Blancos ... but has had a long-standing partnership with the sporting brand Adidas. He launched his signature clothing line with the German brand, named ...

English Premier League champions ... moved to the sixth spot with a brand value of $1.174 billion. Owned by Qatar Sports Investments, PSG came seventh last year. German champions Bayern Munich ...

It’s expected that this year’s double sporting whammy will drive even more global eyeballs and attention. Brands must find ways to participate without distracting from the main event.

The Paris Olympic Games surged ahead of the English Premier League to claim the world sports brand value runner-up title with $11.4 billion, second only to the US National Football League (NFL ...

Companies who are looking to use the Olympics as a platform to promote their brands should consider the following: The Olympics’ reach is different from that of most sports in the US.