Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and mission behind the product.

Beneath the crimson paint and symphonic engines of FERRARI lies a world few truly understand, a realm of fierce ambition, relentless innovation, and an obsession with perfection that borders on myth.

Origin of the Ferrari Logo. The Ferrari Cavallino Rampante, or Prancing Horse, has been traced to origins as ancient as 1692, when a similar design was found on the regimental banner of the Royal ...