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Following the release of PubMatic’s report, ‘Understanding Inventory Quality: Thinking Beyond Bots’, ExchangeWire speaks with Eric Bozinny (pictured below), director, inventory quality, PubMatic, ...
Eric Bozinny: App-ads.txt will allow programmatic in-app advertising to reach its full potential by eradicating domain spoofing and providing buyers transparency into authorised ad selling. Currently, ...
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