For example, Gerber means not just baby food but all types of baby care. Patagonia means not just climbing gear but all manner of sustainably sourced outdoor clothing and equipment. If it is ...

The event has proven to be ideal for Budweiser, Doritos and other products to launch new offerings and quickly reach ...

It raises the question: How do brands figure out which line extensions will work and which won't? Advertising lawyer Barry Benjamin of Kilpatrick Townsend says, "It can be very difficult to ...