In a post shared to the r/mildlyinfuriating sub on April 19, user u/Chyllian posted a picture of an open value pack of Extra gum. The package contains eight packs of gum, but there is clearly ...

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

Objective 2: Change consumer behavior We needed to change consumers' gum purchase behaviors to drive penetration for Extra Gum. Objective 3: Improve brand healthWe wanted to significantly improve ...