“Quiet your mind mouth with Extra Gum,” one ad concludes. The investment represents a new commitment to gum, which in recent years has been chewed up by the pandemic and spat out by big player ...

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

However, there was no guarantee of how significant that growth would be. Extra needed to get people thinking and talking about gum again, specifically, Extra Gum. Data indicated that the pandemic had ...

Wrigley's chewing gum brand Extra achieved what many marketers strive for in today?s social media-centric industry by going viral with a recent video ad depicting a love story through the years and ...