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From FIFA's latest design to a hot AI startup's barely-there branding, recent examples show how a logo—any logo—can make a brand more real. Brands That Matter Final Deadline on Friday 5/30!

The road to the 2026 FIFA World Cup in the United States, Mexico and Canada officially began Wednesday evening, when FIFA released the official logo for soccer's biggest tournament at the Griffith ...

Unlike the Stars and Stripes that adorned the iconic logo from ‘94, nothing screams America about this design. According to FIFA, it’s inclusive branding, simple and highly customizable.It’s ...