Fanatics’ newest NBA clothing release is a partnership with Enjoy Basketball, which includes brand new New York Knicks ...

J.J. Yeley will pilot the No. 44 NY Racing Chevrolet for two Cup races at Nashville and Phoenix with partnership from ...

Fanatics is the latest company to try its hand at what's become a growing trend: competitions that pit athletes, celebrities ...

The May 21 edition of SBJ Tech focuses on the WNBA's tech partnerships that are paying off shortly after the tipoff of the ...

The collaboration marks a full-circle moment for Fanatics Sportsbook, which launched its platform in Tennessee in 2023. In honor of the partnership, Fanatics will roll out exclusive new customer ...

It’s the second Fanatics Fest event as the sports merchandising company continues to broaden its reach in sports marketing.

There are other overlaps between the famous competitors and the greater Fanatics ecosystem, either via partnerships or the celebrities’ appearances at Rubin’s ‘white parties.’ Last year ...

Sports giant Fanatics is pitting fans against greats Tom Brady, Kevin Durant and Alex Rodriguez at an upcoming marketing event. The company announced Tuesday it is introducing a skills-based ...

Sports giant Fanatics is pitting fans against greats Tom Brady, Kevin Durant and Alex Rodriguez at an upcoming marketing event. Stream NBC 5 for free, 24/7, wherever you are. The company announced ...