The Rewind it 10 collection features four single-use hair kits and four double-use beard kits ($15 each). Fat Joe called upon his famous friends to be brand ambassadors and front the boxes.

With Hispanic Heritage Month culminating on Tuesday (Oct. 15), Fat Joe has tapped Nicky Jam as the latest ambassador for his Rewind It 10 beard dye brand. The Latin superstar's dark brown beard ...

Fat Joe’s signature style includes his perfectly coiffed facial hair. So when the 53-year-old star started going gray, the “Lean Back” rapper leaned into the idea of bringing men’s ...

While hair might not be the first thing that comes to mind when folks think of the Puerto Rican hip-hop legend, Fat Joe says he's been dyeing his beard hair for years and wants to normalize that ...

“I'm confident in many areas, but the one thing that really bothers me is white hair,” says Fat Joe on call from his Miami home, where he’s in the process of coloring his beard as we speak.

Fat Joe defended beard dying, saying, “Our women are aging gracefully. They’re doing their eyes, doing their lashes. They’re doing their lips; they’re doing their hair, and we love them.