Fat Joe partnered with It's a 10 Haircare founder Carolyn Aronson on the Launch of ReWind It 10 for Men, an at-home beard and hair coloring collection for men. And famous faces Travis Kelce, DJ ...

With Hispanic Heritage Month culminating on Tuesday (Oct. 15), Fat Joe has tapped Nicky Jam as the latest ambassador for his Rewind It 10 beard dye brand. The Latin superstar's dark brown beard ...

Fat Joe wants to eliminate the stigma around men dyeing their beards. “Man, in the ’90s, there's no way I would've thought I'd be selling hair coloring, but it's a different time,” he says.

Bryan Steffy/WireImage. Fat Joe’s signature style includes his perfectly coiffed facial hair.So when the 53-year-old star started going gray, the “Lean Back” rapper leaned into the idea of ...

Fat Joe teamed up with It’s a 10 Haircare and its founder and CEO Carolyn Aronson to introduce Rewind It 10, an at-home hair-coloring system for men.

Fat Joe defended beard dying, saying, “Our women are aging gracefully. They’re doing their eyes, doing their lashes. They’re doing their lips; they’re doing their hair, and we love them.

Nicky Jam Tapped as Newest Ambassador for Fat Joe’s Beard Dye Brand The "X" artist joins DJ Khaled, Travis Kelce and more who have joined the Rewind It 10 team.

With Hispanic Heritage Month culminating on Tuesday (Oct. 15), Fat Joe has tapped Nicky Jam as the latest ambassador for his Rewind It 10 beard dye brand. The Latin superstar’s dark brown beard ...