Now, the second generation of Fender’s American Professional Series Stratocaster is here. It doesn’t get a new shape, but it showcases similar player-first improvements.

Fender is the first name most people think of when it comes to electric guitars. But that market recognition can be a double-edged sword, bringing a dedicated audience, but one who can be attached ...

Fender is set to debut a new line of electric guitars and basses at this year’s winter NAMM. The American Professional series, which puts a modern spin on the company’s classic sound and feel ...

Fender released updated "American Professional II" versions of its iconic Stratocaster and Telecaster models long played by artists such as Eric Clapton and Bruce Springsteen. The company said sales ...

Way back when the Stratocaster turned 40, Weekend Edition visited Fender's Custom Shop in Corona, Calif. and learned how the guitar got its distinctive shape. Hear the full 18-minute piece from 1994.

RS Pro Fender Is Expanding its Audience Through More Than Just Guitars Fender's CEO Andy Mooney looks to new audiences for the future of the storied guitar company By Amy X. Wang ... October 18, 2018 ...

Pricing for the Fender American Professional II HSS Stratocaster starts at US$1,549, and the hardshell case is included. This is an excellent price and follows Fender’s pricing for this tier of ...

The American Professional II Series is reassuringly familiar yet manages to add subtle pockets of innovation and a fresh new look to Fender's flagship US models. Best Stratocasters 2025: Top Strat ...

In January 2017, Fender released its American Professional Series lineup—an extensive array of their classic guitars and basses (Stratocaster, Telecaster, Jazzmaster, Jaguar, Precision Bass) all ...

Build The definition of the original modded Strat, the HSS takes the Pro Strat platform and adds a Shawbucker 1 at the bridge. It's a pretty classic vintage-spec, low-output humbucker using an Alnico ...

Fender Musical Instruments Corp released a new range of electric guitars aimed at professional players, hoping that a sales boom in entry level guitars will carry over into $1,000-plus instruments ...