Real Madrid will make around €3.5 million for winning La Liga and the Champions League through their sponsorship agreement with Fly Emirates. Fly Emirates is Madrid’s second biggest sponsor ...

The NBA In-Season Tournament will now be known as the Emirates NBA Cup after the league and company announced a new multiyear deal that will include title sponsorship rights for the airline.

From 1 November and until 17 December, to coincide with the Emirates NBA Cup, passengers across all cabins will experience on-board NBA offerings on flights to and from 14 points in the U.S. and ...

Moving forward, the NBA In-Season Tournament will now be known as the Emirates NBA Cup. The airline has agreed ... the NBA to the millions of people who fly Emirates every year,” Tatum said.