Border War week is here. The CSU football team hosts Wyoming Friday (6 p.m., CBS Sports) in the annual rivalry game between the two schools. Winner of the game keeps the Bronze Boot for the next year.

The Bronze Boot is on the line. One of the more unique rivalry trophies in college football is the prize when the Colorado State and Wyoming football teams meet in the annual Border War.

“Football has no borders,” the subtitles read before the video fades into the famous Nike swoosh logo. Yes, the commercial is anchored on the love of football, but it tells the story of many ...