Think of a marketing strategy as a cake that is baked using four ingredients. If the ingredients are mixed together in the right way, then the marketing campaign is more likely to be successful.

Think of a marketing strategy as a cake that is baked ... the product to be available nationally Consistency across the four Ps—product, price, place, and promotion—is crucial because each ...

During the judging, we caught up with chief product and marketing officer Iris Meijer to hear why she believes more marketers should reclaim all four Ps. When Iris Meijer turned up to judge The ...