Furman University has unveiled a new logo.The logo was unveiled during its first home football game Saturday against Presbyterian College. The school also rolled out a logo of the Paladin mascot ...

"FU" will be featured on the right side opposite ... class and excellence and was an incredible representative of Furman University," added Hendrix, who played for Sheridan from 1982-85.

Furman University isn’t afraid to use its initials, giving bourbon drinkers — and assorted wiseacres — a chance to own their very own bottle of FU All the Time. FU All the Time is a popular ...

GREENVILLE — Furman University’s marketing team knows what naming their first licensed liquor product FU All The Time sounds like, but in a turn of what has become a masterful angle ...

The Greenville-based university recently launched its own brand of straight bourbon whiskey, a Furman press release states. Called FU All the Time, the private-label whiskey is named after a ...

GREENVILLE, S.C. — FU All the Time, a favorite Furman Paladins cheer, is also now a private-label straight bourbon whiskey. The university debuted FU All the Time last week at the launch party ...