Women athletes are now proving they can generate significant returns on investment through record-breaking game attendance and television viewership.

Men’s basketball beat writers Justin Girshon, Aiden Stepansky and Zak Wolf discuss Syracuse’s future after it suffered its ...

Florida basketball coach Todd Golden discussed UF's balance between preparing his team for NCAA Tournament and evaluating, ...

The potential spending disparity in basketball plays out against the backdrop of ongoing negotiations over the future of NCAA governance and control of the NCAA’s championships. Earlier this ...

UConn basketball star Paige Bueckers likely headed to Dallas Wings as first-round pick. Bueckers is the top-ranked prospect in the WNBA draft, which will take place on April 14. The Wings were ...

However, after a second-round upset in March Madness at the hands of the Arkansas Razorbacks, the Red Storm have shifted their focus to the future as ... coach in college basketball history ...

Arkansas is set to be one of the most aggressive spenders in college basketball’s NIL landscape. According to On3.com’s Pete Nakos, the Razorbacks are pushing a $10 million budget to maintain ...