Space & Time look into the changes and updates of GA4 and suggests ways marketers can benefit In October, Google made a significant announcement. Its new version of Google Analytics, GA4 ...

Search Engine Land » SEO » How to use GA4 to optimize your digital marketing strategy Chat with SearchBot Please note that your conversations will be recorded. Knowing how to use Google ...

Google has started pulling the plug on Universal Analytics today, as GA4, the new standard, takes over. Universal Analytics has been in place for Google Analytics since 2012, with it acting as the ...

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

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A few years ago, Google released Google Analytics 4 (GA4) with more comprehensive features. Now that companies are expected to be migrated over to GA4, I'd like to share five benefits of the ...

Search Engine Land » SEO » Make the switch to GA4, or Google will do it for you Chat with SearchBot Please note that your conversations will be recorded. If you get Google’s Analytics emails ...

Google Analytics 4 (GA4) is GA’s newest iteration. The previous version, Universal Analytics (UA), has been sunsetted and no longer collects and analyzes data. GA4 differs significantly from UA. For ...

All analytics customers will transition to Google Analytics 4 (GA4), which accommodates both web and app data collection and comes with built-in privacy features, not to mention a bevy of integrations ...