In this article, we’ll explore what gamification in marketing is all about and why it’s so important. We’ll also share different strategies and real-life examples that companies use to make ...

Gamification marketing refers to the use of game design and mechanics ... recall, and engagement. For example, VERYX, a food manufacturing systems company, used VR to demonstrate its digital food ...

PIN-UP Global's Oleksandr Oliinyk explains how personalisation is helping to turn igaming gameplay into lasting connections.

making the gamified experience feel more rewarding and less like a generic marketing tactic. Another fascinating example I’ve come across is Adidas, which has applied gamification to its loyalty ...

Gamification is the strategic use of game-like elements—such as points, levels, badges, leaderboards, and challenges—to enhance the engagement of non-game experiences. In marketing, it’s a powerful ...

For example, use a beacon-enabled app in a scavenger ... but also prove your experience's return on investment. As experiential marketing continues its upward trajectory, gamification integration will ...

Gamification is a potent yet underutilized strategy in the realm of digital marketing. By integrating game-like elements into loyalty programs, brands can invigorate customer participation and set ...

At its core, gamification adds game-like elements—such as points, challenges, and rewards—to non-game experiences like buying a cup of coffee or signing up for a loyalty program. For example, a coffee ...

This kind of gamification is already making waves in some supermarkets, and has proved to be highly engaging. By looking at some examples and examining the psychology of gamifying marketing and ...

Gamification offers several key benefits for QSR marketing. It enhances messaging engagement by ... KFC’s loyalty program, powered by Marigold Loyalty, is a prime example of each. Customers earn ...