Travis Kelce and Jason Kelce are shaking up the cereal aisle, but they can’t shake their hilarious brotherly antics! The NFL pros collaborated with General Mills to create their new Kelce Mix ...

You'd be a cotton-headed ninny muggins not to buy this new Elf-inspired cereal! With the holiday season around the corner, General Mills is releasing a new and limited-edition cereal inspired by ...

General Mills shares are falling in premarket trading Wednesday after the cereal giant issued a downbeat outlook and posted quarterly sales that undershot forecasts.

Cereal has been slowly losing favor on US breakfast tables, but General Mills will remain a share leader in the $11 billion market, which continues to be an important category for retailers.

MINNEAPOLIS — General Mills, Inc. sees cost savings and reinvestment ... to manifest itself in Q4,” Harmening said, citing the cereal and soup segments. Plans to reignite growth in cereal ...

The gaming app will contain characters from General Mills? monster cereals just in time for the Halloween season, showcasing an effort to build brand awareness and create a mobile experience for ...

Cereal has been slowly losing favor on US breakfast tables, but General Mills will remain a share leader in the $11 billion market, which continues to be an important category for retailers.

MINNEAPOLIS (AP) — MINNEAPOLIS (AP) — General Mills Inc. (GIS) on Wednesday reported fiscal third-quarter profit of $625.6 million. On a per-share basis, the Minneapolis-based company said it had net ...