Luckily, supermarket homeware brands have come into their own recently, and none more so than George at Asda, where You magazine's interiors editor Nicole Gray recently spotted a whole host of ...

A mortified mum ended up with the logo stencilled in green on her blonde ... "I took the bag off my head and I saw the Asda sign. I had green hair. The chemicals had caused the Asda sign to ...

A mum ended up with the entire Asda logo printed on her head after she used one of the supermarket’s plastic bags while dyeing her hair. Nikki Mac, 27, popped the bag over her hair to help the ...

Liz Evans took on the role of managing director for George, Asda's in-house clothing and homeware brand, in January 2022. Two-and-a-half years later, George's clothing sales have reached £1.5bn for ...

George at Asda shoppers have fallen for a "stunning" animal print midi dress after spotting it online. Supermarket favourite Asda's in-house brand George boasts a loyal army of followers ...

Asda’s first stand-alone ‘George’ concept store has officially opened its doors at Crown Point Retail Park in Leeds, marked ...