Its own genre of social content, the rise of ‘get ready with me’ (often shortened to GRWM) videos has snowballed online. On TikTok, the hashtag #GRWM has over 42.2 billion views, while # ...
She’s high-flying, classy and put-together. Stylised morning routines and “get ready with me/a day in the life of” videos showcase an aesthetic that is preened, soft and overwhelmingly white.
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