When an influencer says “get ready with me,” it’s never just about makeup. With a blending sponge in one hand and a phone set to record, social-media stars are using their daily routines ...

“Get Ready ... of Vogue’s “Beauty Secrets” series, which draws from the trend. In April, model Sofia Richie Grainge joined TikTok and posted a series of Get Ready with Me videos to offer ...

“Get Ready ... of Vogue’s “Beauty Secrets” series, which draws from the trend. In April, model Sofia Richie Grainge joined TikTok and posted a series of Get Ready with Me videos to offer ...

Creators walk viewers through the process of getting ready for an event, running through styling their hair, applying makeup, picking outfits and even brushing their teeth. As for what they’re ...