Get woke, go broke — and end up as a joke! That’s the lesson from Disney’s disastrous attempt to wokify the kids’ classic “Snow White and the Seven Dwarfs.” The House of Mouse ...

the Keurig kerfuffle of 2017 was the blueprint for the “get woke, go broke” phenomenon. The slogan had yet to be coined, but the sentiment was certainly there. So, how is Keurig doing now?

In recent years, more companies have embraced social or political activism in their branding, but not without consequences. This video explores how some brands have seen financial backlash after ...

You can get in touch with Aleks by emailing [email protected]. Millennials are most likely among U.S. adults to support the expression "go woke, go broke," an exclusive poll for Newsweek ...

The ‘Get woke, go broke’ phrase comes from the idea that people will boycott businesses aligning with liberal values. It’s been hijacked by the political right to call out brands for ...