Although the downtown girl aesthetic initially started as a fashion trend, downtown girl makeup is proving to be just as popular. While downtown girl fashion is cozy and subdued—downtown girl ...

"I still like to make it glam a little bit." The post 11 Products Autumn Thompkins Has In Her Makeup Bag To Achieve Her Clean ...

According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ...

Ehlie Luna, Keita Moore, Jessica Smalls, and Raisa Flowers share the spring beauty trends set to shake up the season.

A woman shared a candid post to Reddit's r/weddingshaming forum after her friend accused her of trying to "outshine" her at ...

Now, TikTok MUAs and novices alike are obsessed with "Cold Girl Makeup," the wintery take on the summer look. What exactly does this new trend consist of? Zoe Kim Kenealy, the creator who coined ...

But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants us to laugh. Created by TikTok comedian Suzanne Lambert, the now-viral ...

Makeup artists for politicians and women of all ideologies have thoughts. Getty If you’ve been on TikTok lately, you’ve likely seen the “conservative girl” trend taking over your “For ...

Halle Berry and her makeup artist, Hung Vanngo, reveal all the details of her 2025 Oscars glam to InStyle exclusively. See ...

Makeup artists for politicians and women of all ideologies have thoughts. Getty If you’ve been on TikTok lately, you’ve likely seen the “conservative girl” trend taking over your “For You” page.