To win over girls, toy makers say they have to walk ... “The car kit was an educational toy first,” Chen said. “We really needed to integrate education and fun in a more seamless way.” ...

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Sadly, the more educational toys — such as construction and science kits — are largely marketed to boys. This is the niche that GoldieBlox is hoping to fill. As a girl growing up in the 1980s ...

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One of their findings might come as a surprise to proponents of complicated educational toys: Across five years of testing, the highest-scoring toy, for boys and girls, has been a basic set of ...

GoldieBlox went from a Kickstarter campaign to a Super Bowl ad in less than two years. That doesn’t happen without hitting a serious cultural nerve. The company, founded in mid-2012 to create ...

Girls’ toys are typically liable to lead to passivity ... we should not be surprised,” Dame Athene said. The educational system does not help when children have to choose between arts ...

Girls can programme the dolls' Segway-style ... using." But even play with educational tech toys needs to be controlled, Ms Rice believes. "Parents must be responsible and make sure children ...