With dolls for girls and building sets for boys, toy ads are often accused of perpetuating sexist clichés. According to a study published in the journal PLOS One, these stereotypes are reflected ...

A study from Queen Mary University of London reveals that the music and soundscapes used in toy commercials are ... In contrast, ads targeting girls featured softer, more harmonious music ...

Muscled and aggressive, the toy reinforces stereotypes of masculinity. Photograph by Dan Forbes My Little Pony burst into little girls' televisions ... gender-based toy ads from the 1920s to ...