(WJW) – Snack lovers can look forward to a playful twist on a childhood favorite, as Goldfish announces a limited-time renaming of its iconic Cheddar crackers to ‘Chilean Sea Bass.’ ...

If you went fishing for some “Chilean Sea Bass Crackers” you might be stuck at the dock for a while. Goldfish announced that it would be temporarily changing its name to appeal to adult consumers.

The snack that smiles back has a new name. The beloved Goldfish cracker's new name will temporarily be Chilean Sea Bass Crackers, the brand announced Wednesday. The name change comes as the brand ...

Starting Wednesday, October 23, Goldfish, the iconic Cheddar cracker that smiles back at you, will be officially renamed “Chilean Sea Bass.” The Chilean Sea Bass crackers look and taste just ...

Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand that audience. The Pepperidge Farm snack brand is tweaking its name for ...

Why? Because, according to Goldfish — er, Chilean Sea Bass — it wanted to remind everyone that its crackers aren't just for little kids. "Because Goldfish is not just for kids, and the brand ...

Goldfish crackers will now be known as “Chilean Sea Bass” beginning Wednesday (October 23), in an effort to expand its audience to hungry adults. The Pepperidge Farm snack will still feature ...

The snack that smiles back is rebranding. Goldfish, the fish-shaped cheddar crackers made by Pepperidge Farm, has temporarily changed its name to Chilean Sea Bass in hopes of appealing to ...