He's the world's most famous gorilla, playing the drums to an audience of millions in the Cadbury ad. But how's it done? With 27 radio-controlled motors, a three man team and countless hand-tied ...

The track featured in an advert for the chocolate company and portrayed a gorilla drumming along to the 1981 hit. Speaking at the launch of Genesis's When In Rome 2007 DVD, Collins explained ...

Imagine the pitch: it’s a 90-second advert, there’s no dialogue, we won’t show the product; instead it’s just a guy in an animatronic gorilla suit in an empty room playing the drums. Would you buy it?

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

Credit: Adrian Soldati/Current Biology/Cover Images Eat your heart out Dairy Milk gorilla, because chimpanzees ... biologists finds that chimpanzees drum rhythmically, using regular spacing ...

And what can a gorilla, our majestic ... They use a variety of vocalisations, gestures, and even chest drumming to communicate across distances. They have shown the ability to use sign language ...

There‘s been all this testing of that ad and why it‘s so memorable: the way that it builds intrigue, and then you‘re surprised when the gorilla hits the drum so low. It just lights up the brain.

The song became famous as the track of the iconic Cadbury's TV advert which aired in 2007 which featured a drumming gorilla. Did you know with a Digital subscription to Yorkshire Post, you can get ...

there was nothing random about a drumming simian's connection to Cadbury chocolate. The gorilla was in fact business strategy brought to life. A new communications model which challenges... We’re long ...

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