But while guava is the inspiration and the mascot, the Guava Girl trend is not just an aesthetic. It’s also about embodying a ...

Think of the messy girl style as the grungy sister to the clean girl aesthetic. It's intentionally cluttered, decidedly ...

Key TakeawaysThe "messy girl aesthetic" involves curating your space to only include things that you really love and represent you and your special memories—so consider it "you-core." To bring this ...

Emerging on TikTok in the early 2020s, the clean girl aesthetic, at its core, is all about effortlessly presenting your best self. It’s about living your most productive, put-together, self ...

The soft-girl aesthetic is a lifestyle trend that promotes femininity and an affinity for the softer things in life. The fashion pulls nostalgic elements from the Y2K and '90s eras, including ...

But, who actually is 'that girl', and why are we so obsessed with being her? By now we're pretty used to the nuances of the social media world; at it's worst a never-ending conveyor belt of fads ...

The term “clean girl aesthetic” may have been recently coined, but the concept itself is a sartorial tale as old as time. That is to say, it’s merely minimalism at its best.

Step aside coastal grandmother and cottagecore. TikTok has a new aesthetic to strive for, and it’s called vanilla girl. Right now, #VanillaGirl has over 416M views on TikTok with creators ...