Grimace has turned into an online sensation and LGBTQ icon. Oscar Vega/Twitter A McDonald’s spokesperson previously told Business Insider, “The best part about Grimace is that he means ...

Grimace, a pal of Ronald McDonald and the purple mascot of the fast-food chain, has become an online sensation and LGBTQ icon with his return in a McDonald’s ad campaign.

CHICAGO – Grimace, a pal of Ronald McDonald and the purple mascot of the fast-food chain, has become an online sensation and LGBTQ icon with his return in a McDonald’s ad campaign.

It's one of McDonald's' most curious and long-lasting marketing characters. Some believe the character is an enormous taste bud in purple. The fast food chain's Grimace character has been helping ...

The so-called Grimace Effect started on June 12 when the mascot threw out a first pitch to celebrate his 53rd birthday as part of a marketing campaign with Mickey D’s, the Mets’ long-time sponsor.

Grimace, the purple Big Mac lover, friend of Ronald McDonald and giant blob who allegedly represents a taste bud. Evan Drellich is a reporter at the Athletic who covers the business of baseball.

It's one of McDonald's' most curious and long-lasting marketing characters. Some believe the character is an enormous taste bud in purple. The fast food chain's Grimace character has been helping ...

It's one of McDonald's' most curious and long-lasting marketing characters. Some believe the character is an enormous taste bud in purple. The fast food chain's Grimace character has been helping ...

While it's not clear how old the McDonald's marketing character is, the character first showed up in 1971. Times have changed a lot since then.

It's one of McDonald's' most curious and long-lasting marketing characters. Some believe the character is an enormous taste bud in purple. The fast food chain's Grimace character has been helping ...