Move over, Hamburglar — it’s Big Purple’s time to shine. On June 6, McDonald’s announced its first-ever purple-colored shake in honor of the iconic McDonaldland character Grimace’s birthday.

Grimace was first brought into McDonald’s cast of characters in 1971, but as an evil monster with four arms to steal milkshakes, according to the Washingtonian. But after his appearance ...

McDonald's Grimace milkshake is trending in the U.S., but not because of its berry flavor. The beverage has sparked a new, unsettling TikTok trend.

Maybe Grimace began as a children’s marketing gimmick, but he’s surely transcended it now. Grimace is a bizarre and uncategorizable entity with no clear referent in nature. Maybe we love him for ...

If you’ve been seeing McDonald‘s character Grimace on the timeline a lot more in the last week, it’s because June 12 was allegedly his birthday and the fast food chain rolled out a Grimace ...

The trend took off not long after McDonald's began selling the Grimace Birthday Shake on June 12 — the same day the fast food giant declared it to be the creature's special day.. What are people ...

Since the debut of the Grimace shake earlier this month, TikTok users have been excitedly ordering the shake, released in honor of McDonald’s character Grimace’s “birthday,” and then ...

Grimace is a fictional character launched by McDonald's in 1971 as part of their marketing efforts and commercial campaigns. Originally introduced as "Evil Grimace," he was initially a villainous ...

When is the Grimace shake coming back? While Canadian Grimace celebrates his birthday in May, last year the American version celebrated his birthday with the shake beginning June 12.

Since the debut of the Grimace shake earlier this month, TikTok users have been excitedly ordering the shake, released in honor of McDonald’s character Grimace’s “birthday,” and then ...