This time, everyone is joking about a food that is actually edible. The Grimace shakes are made with vanilla ice cream and a special syrup that tastes like boysenberry. How do I know that?

Each one typically begins with someone telling the camera that they have the shake, wishing Grimace a happy birthday, taking their first sips of the drink, and beginning to review the beverage.

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But as so often happens these days, the internet saw an opportunity to turn a standard corporate promotion into something absurd and hilarious, and created the Grimace Shake meme. It started ...

These teens are game to describe Grimace, but none of them seem particularly intrigued. Perhaps that’s why, as they saunter around McDonald’s, they carry blue shakes and brown shakes and red shakes, ...

Grimace and Uncle O’Grimacey are welcoming the Shamrock Shake back to restaurants nationwide on Monday, Feb. 10 Sabrina Weiss is the Editorial Assistant of PEOPLE's food department. She writes ...

Just like the character of Grimace is a bit of a mystery (what even is a Grimace?), the shake’s flavor is also up for interpretation. The intrigue of Grimace’s Shake has led to an even more ...

However, none have achieved quite as much viral fame as the famous Grimace Shake—a limited-edition purple dessert that became ...

While McDonald’s USA has yet to reintroduce the Grimace Shake on its menu, its counterpart to the north has. On May 13, McDonald’s Canada confirmed that the Grimace Shake would be offered on ...