An effective slogan should be brief. Short or long, a sloganshould encapsulate the essence of the firm. One way to get some guidance about your slogan is to look at theslogans used by competitors.

It also offers marketers practical advice on choosing appropriate words, as well as guidance on how to write slogans that are either likeable or memorable in line with their strategic goals.

At a group’s gathering recently, a 57-year-old woman came up to me with an unsolicited offer of help. She’d heard from someone else that I was working on a project to help unemployed people in ...

In a potential setback for trade mark owners in Europe, the ECJ's Advocate General has questioned Nestlé's chances of earning trade mark protection for its slogan "Have a break". Nestlé's application ...

KFC’s “Finger lickin’ good,” slogan is the most memorable among Americans with an 87.9% recognized rate, according to a study by advertising and market research firm Survata.

The original intention of safety slogans was to remind people about safety. Unfortunately, the typical slogan generalizes instead of informs. There’s no actionable message. As signs proliferate, ...