An effective slogan should be brief. Short or long, a sloganshould encapsulate the essence of the firm. One way to get some guidance about your slogan is to look at theslogans used by competitors.

New study reveals best words for brand slogans Date: June 27, 2023 Source: City University London Summary: A new study has uncovered the word properties that make slogans effective, as the ...

Scouts' slogan of 'Be prepared' offers wise guidance for all: Pam Hardy. Updated: ; Jan. 29, 2011, 1:52 p.m. | Published: ; Jan. 29, 2011, 12:52 p.m.

In a potential setback for trade mark owners in Europe, the ECJ's Advocate General has questioned Nestlé's chances of earning trade mark protection for its slogan "Have a break". Nestlé's application ...

The original intention of safety slogans was to remind people about safety. Unfortunately, the typical slogan generalizes instead of informs. There’s no actionable message. As signs proliferate, ...