That includes branding things as “HBO shows,” as well as “Max shows.” And most recently, a rebrand for Max has brought its logo and color ... the traditional HBO black and white monochrome.

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding. Max is trading its bright blue branding and logo for a black-and-white ...

The new logo reflects the black-and-white color palette of HBO’s branding and retains the circle inside the counter of the A in “Max,” a callback to the circle inside the “O” in the HBO ...

A new black and white logo was also revealed, paying homage to the original HBO logo. Warner Bros. also touted its profitability in recent years, and said its streaming services have made nearly $ ...

The jump to black-and-white branding is not Max’s first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name “HBO Max ...

Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new ... This time, it’s swapping blue for a metallic black and white logo. According to Max, the color ...