Max is returning to its former name as HBO Max, the company announced during its Upfront presentation on Wednesday. Subscribers can expect the change to the streaming service this summer, and judging ...

If you are into streaming services, you probably know about Max (formerly called HBO Max). Warner Bros. Discovery decided to rebrand the name back in May 2023. It’s 2025, and the company has ...

Max is trading its bright blue branding and logo for a black-and-white ... When Max launched, it ditched the HBO branding altogether and the deep purple color palette of the HBO Max service ...

Except, that purple didn’t last ... The name is the same, but now Max has a distinctly HBO-like logo. It joins Apple TV+ as the only big streamer to use primarily black and white-silver for ...

And as many have pointed out, it suddenly looks a lot more like the also monochrome HBO logo. The first rule of ... which included the shift from purple to blue, might shed light on the decision.

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

With our blue and the way that the logo is designed ... s coloring tells us it really wasn’t about purple or blue, but, ultimately, about the HBO of it all. We’re sure Warner Bros.

the second shift since the launch with purple in 2020. The new logo preserves the rounded letters of the original HBO. Related Stories News 'The Last of Us' Season 2 Release Schedule: When Do New ...

only to remove the “HBO” from the title a couple of years later (for reasons most of us still don’t understand). Just in the last couple of months, Max went from a purple logo to an all ...

Months ago, the streamer also quietly tweaked its deep purple Max logo to match HBO network’s black-and-white color scheme — a subtle update that, in retrospect, likely signaled the bigger ...

The decision comes about two months after the Max logo was resigned to look more similar to the classic black-and-white HBO logo. Shauna Spenley, Global Chief Marketing Officer of Direct-to ...