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Streaming service Max is changing its name back to HBO Max

HBO Max Lives! Max to Change Its Name Back After Two Years

Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes just over two years after Warner Bros.

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Max streaming service to change name back to HBO Max

CNET on MSN · 3h

Guess What? HBO Max Is Back in, and Max Is Out as Streaming Service Changes Names

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Warner Bros Discovery revives HBO Max branding for global push

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day.

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Max was an all-time bad rebrand

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Max streaming service is reviving the HBO name — the one it discarded two years ago

6hon MSN

Warners Reverses Course: Changes Max’s Name Back to HBO Max

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content."

3hon MSN

Max gets rebranded as HBO Max: Does Warner Bros. Discovery’s latest decision affect subscribers?

Max, a leading streaming platform from Warner Bros. Discovery, is being rebranded to HBO Max again. The move comes after Max made few changes to its logo to make it look similar to the iconic black-and-white HBO scheme.